As a way to tap into the nuanced interests of Honda Civic microtargets—those passionate about things like basketball, beach days and video games—we decided to launch the 2022 Civic Sedan with a social/digital campaign made entirely by   content creators.

 

Each creator was chosen to speak to a different microtarget in key Gen-Z areas, using the all-new Civic Sedan as a vehicle for driving their fun. The result? 11 unique pieces of loopable content, each serving as a reminder that, no matter your ideal type of fun, the 2022 Honda Civic Sedan is the perfect fit.